PINKFLAMINGOUSA and PRIX Reconnect for New Drift Capsule Collection

Following their collaboration last year, PINKFLAMINGOUSA and PRIX have come together once again for yet another capsule collection. The union between the multi-hyphenate team known for documenting Atlanta’s raw and unseen moments found within the street and music scene, and Esther Ng’s ever-evolving label has now developed a deep dive into the origins of drift culture popular in Japan.

The special range builds on the first collaboration’s homage to Atlanta’s stunt scene, highlighting the underground street racing realm of Japan.

The PINKFLAMINGOUSA x PRIX Fall/Winter 2023 capsule collection sees Esther Ng and PINKFLAMINGOUSA head Chris Phan draw from their shared childhood of playing Need For Speed, Forza, and Gran Turismo, along with enjoying Initial D. Influences from the media serve to inform the design of the range comprised of a racing jacket and pant set, hoodie, and T-shirt.

Standouts include the TWO TONE ZIP-UP HOODIE, “Inspired by my favorite piece of clothing, my vintage NISMO shrunken hoodie I bought around the same time i picked up my GTR, I wanted to bring the same paneling and 90s feel fitted for men. The back references our stunt car’s banners; our giant PRIX and PINKFLAMINGOUSA vinyl under, and the Japanese flag embroidery is to pay homage to the roots of the street scene we love so much,” shared Esther Ng.

Along with the TONNDERU T-SHIRT, “I met Tonnderu randomly at a Thai restaurant in Shibuya earlier this year and after bringing up the cars we drove, he offered to take us to Daikoku. He picked us up in his blacked-out S15 and that was kind of the first experience I’d ever had in Japan in regard to the car scene. It was like Christmas. I wanted to reference not only his Silvia who showed me around the Tokyo car scene but also highlight the SR20- I’m obsessed with JDM manual books, mostly the technical drawings and the educational aspect of them, and wanted to bring that to the table as well. We also went with a screen print using the negative space of the shirt as the base of the car- funnily enough every time I’d run into Tonnderu he’d be in a plain black shirt like a cartoon character.”

Check out the range above and look for the PINKFLAMINGOUSA x PRIX FW23 capsule collection to be released on PRIX’s website November 8, 2 p.m. EDT. A special pop-up at H4LO in Shibuya November 25/26 will offer a chance to purchase the capsule in person.

To share the collaboration, PINKFLAMINGOUSA and PRIX tapped real figures in the Japanese drift scene and took to the iconic Ebisu Circuit.

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