2023 has been a year of ups and downs across the board. The year began with Daniel Lee‘s Burberry debut at London Fashion Week, followed by Balenciaga‘s subtle return after controversially closing 2022. Miuccia Prada and Raf Simons‘ Prada reigned supreme in Q1 2023, taking the top spot as the world’s hottest brand according to Lyst Index. LOEWE stole the show in Q2, while Miu Miu has recovered by claiming the yearly position for two years running in Q4.
Lyst Index’s annual round-up has finally arrived, outlining the top brands, trends, and products that took over shelves in 2023. Miu Miu continued to stand its ground in Q4, building momentum after its star-studded Paris Fashion Week show walked by Gigi Hadid and Troye Sivan. The brand had a thrilling year, delivering viral products coveted by “it” girls far and wide. The buzzy label provided viral collaborations throughout the year, boosting its presence in mainstream fashion markets. From releasing three distressed New Balance 574 colorways to its gentlemen-friendly partnership with Church’s, Miu Miu’s online searches increased by 39% in Q4, seeing its trademark cashmere cardigan receive a significant 12% spike after appearing on the runway with preppy styling.
LOEWE’s Anagram emblem is the logo of the year, landing on pixilated attire, embroidered denim, and staple tank tops. The latter became the hottest product in Q2, experiencing a 132% search rise aligned with LOEWE’s buzzy explosion. The interlocked design has become coveted by luxury shoppers worldwide and complements the modern “quiet luxury” aesthetic.
Gen-Z’s obsession with Y2K fashion has stolen the show in 2023, with shrunken feminine garments taking over. Miu Miu’s trademark micro mini skirt is the trend of the year, igniting the rise of hot pants that double as underwear. The trend has mastered a 133% swell year-on-year, worn by international stars including Bella Hadid and Rihanna. Micro mini skirts stormed global runways, seen at Tom Ford, GCDS, and Stella McCartney.
Sheer footwear was also a clear standout, widening the hype of ballerina slippers through crave-worthy interpretations by Bottega Veneta, The Row, and more. Naked shoes arrived in several textile variations, seeing exposed mesh and tulle reveal the skin beneath with airy fabrications. The dainty style climbed the ladder with a 56% search soar, closing 2023 on top.
It’s no secret that the easy-going