Love Island star Whitney Adebayo has relaunched her hair business months after leaving the villa and teamed up with fellow Islanders for a new campaign.
Whitney, 26, came in second place on Love Island 2023 with boyfriend Lochan Nowacki, 25, but rather than cashing in on her newfound fame and signing brand deals, she's opted to relaunch her wig business. She is the founder of CC Hair – which stands for Candy Corner – and has been working in the hair industry for over five years.
The star relaunched her business on 20 November, with a group of fellow ex-Love Islanders teaming up with her to help promote her products.
Catherine Agbaje, Tanya Manhenga, Samira Mighty, Cindy Miranda and Kaz Kamwi – who have all starred on Love Island in the past – took part in a photoshoot for the new CC Hair campaign, alongside Whitney's sister Liz.
Sharing clips from behind the scenes at the photoshoot on Instagram, Whitney told her followers: "I've been in the hair industry for five years now, it's a beautiful art that's somehow slipped under the radar. It's more than just hair, it's an umbrella complex that slips into the everyday lives of many.
"My goal is to highlight this world for the credit that it deserves. Times up, this is what I've been holding back for… introducing @cchairnco full YouTube out tomorrow at 6pm. 20/11/23 the website goes live. this campaigns for the queens they refused to see."
CC Hair offers up wigs, closures and accessories and features both real and synthetic hair. Whitney started up the business when she was studying at university.
She previously opened up about her reasons for launching a hair business on GK Barry's podcast, Saving Grace, revealing she'd always had a "passion for hair".
“Like a lot of us girls, I’ve always had a passion for hair, however I noticed a lot of flaws in the hair industry that I couldn't overlook which is why I started Candy Corner in my second year of university," Whitney said.
She added: “The goal was to break traditional beauty standards and social status rooted in the hair industry and build a community that comes together to genuinely support each other through their love of hair.”
Whitney came in second place on Love Island 2023 with Lochan, with the pair losing out to winners Jess Harding and Sammy Root, who have since split up.
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