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<\/p>\nAs a beauty editor and the mother of an 18-month-old, I’ve been aware of the growing trend for baby beauty for a while now.<\/p>\n
Dior’s baby range \u2013 which includes an \u00a380 cleanser and a \u00a395 moisturiser \u2013 joins the likes of Bulgari’s \u00a364 eau de toilette for ‘mothers and their children’, Jacadi’s \u00a349 baby fragrances, and premium skincare brand Dr Barbara Sturm’s \u00a3100 Baby & Kids Body Set.<\/p>\n
Frankly, however, the trend makes me feel deeply uneasy \u2013 and I’m not alone.<\/p>\n
When I raise the subject with top dermatologist Dr Thivi Maruthappu, she is equally troubled.<\/p>\n
‘Why would you mess with a baby’s delicate skin?’<\/p>\n
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Dior’s baby range includes an \u00a380 cleanser and a \u00a395 moisturiser which is being sold for new mothers to use on their babies<\/p>\n
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Natural scent \u2013 both that of babies and of their parents \u2013 is also thought to be of great importance in the bonding process (Stock Image)<\/p>\n
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Claire Coleman (pictured) says: ‘Frankly, the trend makes me feel deeply uneasy \u2013 and I’m not alone’<\/p>\n
‘Fragrances [whether natural or synthetic] can sensitise and irritate skin and can even be the trigger that tips their skin from being dry into having full-blown eczema.’<\/p>\n
Babies need a simple soap and shampoo, and a moisturising lotion if their skin is dry, but products should have no fragrance at all.\u00a0<\/p>\n
Natural scent \u2013 both that of babies and of their parents \u2013 is also thought to be of great importance in the bonding process.<\/p>\n
But it’s not just the idea of baby beauty that repels me, it’s the ludicrous price tags and the revolting idea that you’re turning your infant into a label-conscious consumer from the moment they take their first breath.<\/p>\n
I’ve never been one to go gooey over the smell of my child’s head, and I’ll confess that I’m not above spritzing my son’s room with a Jo Malone room spray after a particularly pungent nappy.<\/p>\n
But the idea of masking his natural smell with a perfume seems utterly insane to me.<\/p>\n