Unpacking his experience as a young Korean idol, Taeyang speaks openly about cultivating inner peace and managing physical and mental health in lululemon’s latest campaign messaging. \u201cMy wellbeing is driven by my mindset, spirituality and physical condition. You can\u2019t reach perfection alone \u2013 it\u2019s the result of a harmonious blend of different parts. In the end, if this sense of balance is disrupted, beauty also begins to crumble.\u201d<\/p>\n
At 14, singer-rapper JEON SOMI won the Mnet\u2019s\u00a0Produce 101<\/em>\u00a0performance competition. In 2016, she debuted in I.O.I., an 11-member girl group, later premiering in girl groups Unnies and Girls Next Door. The Gen Z starlet’s first full-length solo project,\u00a0XOXO<\/em>\u00a0(2021), is followed by her most recent solo EP,\u00a0Game Plan<\/em>,\u00a0released in August.\u00a0<\/p>\n JEON SOMI knows the ins and outs of juggling fame alongside an on-the-go schedule \u2014 challenging, albeit rewarding, work requiring healthy emotional maturation. Despite the weight of superstardom, the artist always finds the time to nurture a thriving, optimistic spirit that empowers her to create. \u201cWhen I\u2019m in a good place, I try to live in the moment and feel every emotion that pops up,\u201d she says. \u201cI find that having supportive people around me is my golden ticket to safeguard my mental wellbeing.\u201d1 of 2<\/span><\/span><\/span> <\/span>Lululemon<\/span>2 of 2<\/span><\/span><\/span> <\/span>Lululemon<\/span><\/p>\n lululemon\u2019s upcoming activations in South Korea explore statistics unveiled in the third annual Global Wellbeing Report, which highlighted “The Wellness Dilemma.” It mentions the state of wellbeing hasn\u2019t improved post-pandemic; in fact, the pursuit of it has ironically ushered in feelings of discontent. Notably, 1 in 3 APAC respondents in this year\u2019s survey, particularly South Korean participants, showed significant decreases in overall happiness in work and life. The report aligns with lululemon’s Mental Wellbeing Global Advisory Board, launched earlier in August, which aims to support the development of mental wellness offerings and initiatives focused on closing the wellness gap across industry programming.<\/p>\n \u201cFind Your Wellness\u201d challenges this phenomenon by sharing the stories and journeys of Taeyang and JEON SOMI, in addition to celebrities and athletes from the APAC region, as a larger dialogue exploring the gravity of mental health and its connection to physical and emotional fortitude, as well as its unmistakable effect on younger generations.<\/p>\n \u201cSharing their candid, personal stories of success and struggles, as well as how they manage their mental, physical and social wellbeing, JEON SOMI and Taeyang are authentic voices and inspirational personalities in our \u201cFind Your Wellbeing\u201d campaign,\u201d says Nathan Chang, Vice President of Brand Marketing & Community, lululemon Asia Pacific. \u201cWith their celebrity influence, we hope they can help break the barrier about mental health, the importance of expressing how you truly feel, and how to overcome struggles when you are not okay.\u201d<\/p>\n Starting October 11, an immersive four-day event will encourage guests to foster their own versions of wellness through mindfulness exercises and community outreach. Leading voices from lululemon will join Taeyang and JEON SOMI in conversation. After which, lululemon will host a series of activations through October 14 in Japan and Taiwan, introducing interactive sweat sessions and pop-ups, allowing guests to embody wellness through mental and social applications.<\/p>\n![](\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F09%2FLululemon-Taeyang-Somi-Find-Your-Wellbeing-Announcement-7.jpg\")
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