{"id":66531,"date":"2023-09-07T14:27:41","date_gmt":"2023-09-07T14:27:41","guid":{"rendered":"https:\/\/talkcelnews.com\/?p=66531"},"modified":"2023-09-07T14:27:41","modified_gmt":"2023-09-07T14:27:41","slug":"a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich","status":"publish","type":"post","link":"https:\/\/talkcelnews.com\/entertainment\/a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich\/","title":{"rendered":"A Look Inside MINI\u2019s Futuristic Automotive Event at Lovecraft Munich"},"content":{"rendered":"

From the grand reveal of its Aceman concept car to its recently exhibited Interaction Unit at this year\u2019s Gamescom, the past month has seen MINI permeate the industry with innovative activations that explore its new, electrically-charged chapter. However, the brand\u2019s run of events across the globe doesn\u2019t end there. <\/p>\n

Last week, MINI opened the doors to a special take-over at Munich\u2019s up-and-coming cultural warehouse Lovecraft. Having premiered its all-electric MINI Cooper and Countryman a day before, the event aimed to contextualize the new \u201cMINI Family\u201d by imagining them in a futuristic array of installation scenes amongst other immersive experiences. <\/p>\n

Taking place during the annual IAA Mobility fair, the expansive exhibition welcomed guests from the automotive industry as well as the local creative community in Bavarian City. The seven-story space, designed with the re-use concepts of Lovecraft in mind, featured a repurposed set-up dedicated to the two new models on the ground floor and was situated alongside the concept Aceman of which they draw inspiration from. <\/p>\n

Naturally, the concept model opened the show. Landing directly ahead of the entrance against a pink backdrop – a color which has come to signify MINI\u2019s new era \u2013 LED panels riffed off the car\u2019s integrated light contouring whilst a large-scale sculpture of the brand mascot Spike sat beside the Aceman. Drawing inspiration from the Union Jack flag that it traditionally adorned, the MINI Cooper\u2019s respective scene was dressed in deep blue with reflective bubble-like objects across the floor. The final installation featured the MINI Countryman under a canopy of dangling orange streamers. Each setting also included a QR code on the floor, inviting guests to further explore the models. 1 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span>2 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span>3 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span>4 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span>5 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span>6 of 6<\/span><\/span><\/span><\/p>\n

<\/span>Mini<\/span><\/p>\n

Following this, special guest Sophia Thakur \u2013 an award-winning written word artist \u2013 performed a poem that referenced the MINI Family within the verses. With her perfectly penned stanzas, she demonstrated how the world of MINI can be interpreted through the lens of various art forms. After the performance, she ushered guests to the upper levels where attendees were treated to a night of sound, design and technological experiences. <\/p>\n

MINI dedicated the first floor of the showcase to the \u201cProcess.\u201d Here, a circular hub emblazoned with the words \u201cnew generation\u201d hosted insightful displays around the perimeter. From AI-supported visuals to canvassed images, the area succinctly encapsulated the various areas of production right down to the experimentation phases. To end the night, a line-up of performances took place on the second floor. Rapper Tierra Whack shared a taste for her own lyricism followed by Sophia Thakur who took the stage again with her \u201cBig Love\u201d track. However, it was DJs JAEL and Anais B that brought the audience to their feet, supplying beats into the early hours of Sunday morning. <\/p>\n

Inducting fans into its new era, the event showed how MINI uses \u2013 and will continue to use \u2013 advancements in technology to reduce its carbon footprint. By tapping into its distinctive flair in design, rather than taking a cookie cutter approach, the brand interjects a sense of diversity into the ever-expanding market of electric automobiles \u2013 proving that creativity holds an important role in the future of sustainable living. <\/p>\n

To find out more about the new \u201cMINI Family,\u201d head to the brand\u2019s website now.
\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From the grand reveal of its Aceman concept car to its recently exhibited Interaction Unit at this year\u2019s Gamescom, the<\/p>\n","protected":false},"author":2,"featured_media":66530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nA Look Inside MINI\u2019s Futuristic Automotive Event at Lovecraft Munich - talkcelnews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talkcelnews.com\/entertainment\/a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Inside MINI\u2019s Futuristic Automotive Event at Lovecraft Munich - talkcelnews.com\" \/>\n<meta property=\"og:description\" content=\"From the grand reveal of its Aceman concept car to its recently exhibited Interaction Unit at this year\u2019s Gamescom, the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/talkcelnews.com\/entertainment\/a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich\/\" \/>\n<meta property=\"og:site_name\" content=\"talkcelnews.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T14:27:41+00:00\" \/>\n<meta name=\"author\" content=\"Louise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/talkcelnews.com\/wp-content\/uploads\/2023\/09\/A-Look-Inside-MINIs-Futuristic-Automotive-Event-at-Lovecraft-Munich.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/talkcelnews.com\/entertainment\/a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich\/\",\"url\":\"https:\/\/talkcelnews.com\/entertainment\/a-look-inside-minis-futuristic-automotive-event-at-lovecraft-munich\/\",\"name\":\"A Look Inside MINI\u2019s Futuristic Automotive Event at Lovecraft Munich - 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