WarnerMedia Ad Sales Chief Donna Speciale to Depart (Report)

Her exit comes amid a broader ad sales reorganization, The Information reports

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WarnerMedia top ad sales executive Donna Speciale is leaving the company, according to a report in The Information.

The outlet reports that Speciale is departing WarnerMedia amid a broader reorganization of its ad sales team. A representative for WarnerMedia did not immediately respond to TheWrap’s request for comment.

Earlier this year, WarnerMedia named Gerhard Zeiler as chief revenue officer, which put him in charge of the company’s advertiser and distributor relationships. Speciale has been leading ad sales for WarnerMedia’s Turner cable TV networks since 2012, but AT&T has worked to align its various content departments — Warner Bros., HBO and Turner — more closely under their nascent ownership.

For Turner, Speciale’s exit would follow David Levy, who resigned as president of Turner Broadcasting in February. Levy’s resignation came at the same time that longtime HBO CEO Richard Plepler announced he was also leaving the WarnerMedia umbrella.

Prior to joining Turner, Speciale was head of media investment at media-buying agency MediaVest.

On Tuesday, WarnerMedia finally named its upcoming streaming service — HBO Max — and confirmed that it will have the exclusive rights to former NBC sitcom “Friends” that has most recently screened on Netflix. The service will launch in Spring 2020. It was initially expected to launch with a beta version by the end of this year.

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