HOLLY Willoughby was left fighting back tears as a mother opened up about her brain injured son.
The ITV host was joined by devastated mum Hollie Dance who is fighting to keep her son Archie Battersbee alive after taking part in a social media challenge that went wrong.
Hollie and Paul Battersbee are currently in the middle of a life support treatment dispute.
Archie is being treated at Royal London Hospital, but doctors believe parts of his brain has died and are say life support treatment should come to an end.
His mum joined Holly and co-host Phillip Schofield in the ITV studio on Thursday to share her horrific ordeal.
Hollie recalled the last day she spent with Archie and the moment she gave her on CPR before calling an ambulance.
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"First of all I thought he was just standing there but then I realised he had something tied around his neck so I ran over to him and tried to get it off, it had cut off his windpipe," Hollie explained.
Mum-of-three Holly, 41, became emotional and admitted she would do exactly the same.
The ITV presenter struggled to compose herself and said: "There isn't a parent on this planet who wouldn't be doing what you are doing now."
After arriving at hospital, Hollie said that doctors informed her Archie would not survive.
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She was told: "He probably won't survive."
Unfortunately Archie has not regained consciousness but Hollie said he is making efforts to breath on his own.
"You have to have every possible hope you can," Phillip said.
The distraught mum continued: "Definitely because I just think if I don't explore every avenue and if I don't fight for his life and then later on we realise, 'well actually we didn't look into that', I'm gonna spend the rest of my life not knowing and thinking, 'what if, what if?'
"And I'm going with my gut, a mother's gut instinct, I think you should really go with it," she added.
Phil added: "It's hanging over you and it all seems so horribly brutal… the medical experts have said there's no hope here."
But Hollie explained that there is a medical expert who "disagrees with what the Royal London are saying".
Hollie told viewers that it's been an unimaginable time as she attended court within two weeks of the accident.
She added: "Monday coming will be our ninth court appearance."
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