MARRIED at First Sight UK is raking in the ratings – unlike Big Brother.
The show's viewership has roared ahead in the ratings this series – with the show even achieving its highest figures yet.
Despite, E4's beloved series, Big Brother, being revived after five years, MAFS has even beat the iconic reality programme's early ratings figures for last night's viewing.
In its first two weeks, Married at First Sight UK averaged 2M individuals an episode and a jaw-dropping 1.2 billion minutes viewed across all platforms – a 20% increase from the last series.
But it's no surprise that the show is a hit, with it's constant drama including marriage scandals and bullying rows.
It seems that the clashes and relationship struggles are favoured by 16-34-year-olds as E4 was the #1 channel with 16-34-year-olds during MAFS UK’s launch in the 9pm slot.
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The first two weeks of MAFS UK were even up by an eye-watering 49% increase in streaming views.
Karl Warner, Head of Youth and Digital at Channel 4 said: “Not only is this year’s MAFS UK the biggest ever series with more episodes and more couples, but we’ve had our biggest EVER MAFS UK launch on E4.
"The first two weeks have seen millions tuning in for each episode and an amazing young share that helped crown E4 as the number 1 channel for youngs in the 9pm slot.
"There’s plenty more drama to come, so stay tuned!”
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One drama in particular has had viewers coming back for more – Brad and Shona's rollercoaster relationship.
Viewers of MAFS UK watched last night as the couple were told by experts Paul Brunson and Mel Schilling that they would be going home.
Whilst a verbal altercation at one of the dinner parties being blamed for their exit – some fans had other ideas.
Some have speculated that things may have escalated between them off camera.
One wrote: "Wait hold on this is the first time the experts have told a couple to leave. Brad & Shona must be even more toxic that we ain't seeing."
The Sun on Sunday previously revealed Brad was kicked off after displaying “controlling and coercive” behaviour.
Distressing scenes caused domestic abuse charity Women’s Aid to speak out about Brad's behaviour.
Meanwhile, viewers have flocked to call out apparent 'bullying' on the show.
Fans have slammed Tasha for her behaviour towards newbie Erica on the drama-heavy show.
Shady antics from Tasha escalated into a heated confrontation when Erica called her out and asked the show OG what her problem was.
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But as their row blazed on, it lefts Channel 4 fans unimpressed – with some even branding Tasha's behaviour as 'bullying'.
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