I'M A Celebrity… Get Me Out Of Here!'s Beverley Callard was caught swearing live on air as she consoled Jordan North – but hosts Ant and Dec failed to hear, or apologise.
The 30-year-old DJ was visibly gutted to have been voted by the public to do his third Bushtucker Trial in a row at the end of last night's episode.
Beverley, 63, was sitting beside him as his name was announced and quick to offer her comfort.
As the other campmates flocked around, the ex Coronation Street star spoke softly to Jordan – telling him that it was a good thing viewers wanted him to do the gruesome tasks.
She said: "They want to see more of you, this is going to make you a f***ing megastar."
However, nobody at ITV appeared to pick up on it, and Ant and Dec did not issue an apology as they usually would.
Taking to Twitter, one fan wrote: "Anyone else just spot Bev Callard drop the F bomb to Jordan and ITV not spot it?"
Another giggled: "Bev dropped the f bomb. Oops!"
Bev has been at the centre of another scandal during her time on the ITV reality show, which only launched on Sunday.
Viewers have been shocked to see the actress chow down on bread and butter and meat dishes at dinner – only to say that she is a vegan for I'm A Celeb's unpleasant eating tasks.
Fans have claimed that she made up the dietary requirements in a bid to get out of the trials, although she still had to eat disgusting fermented fruit and veggies when she took part.
She previously told the hosts that she had been vegan since March, with the plant-based diet meaning that she would not eat any dairy, meat, fish, or other animal products – such as honey.
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