Good Morning Britain star Richard Madeley shocked his co-host Susanna Reid as he admitted to drinking milk three weeks past it’s sell-by date after he had Covid.
During today’s episode of the ITV show (Monday 10 January), Richard and Susanna were discussing the news that supermarket chain Morrisons are set to scrap sell-by dates on milk in favour of the “sniff test”.
And it seems Richard, 65, is already a fan of the method, as he recalled he recently enjoyed some milk that had been sitting in his fridge for several weeks.
Recalling the incident, which happened when he and wife Judy Finnigan returned from America, Richard explained he had no problem with trying it to see how it tasted.
He told viewers watching GMB: “I must confess, when we got back from America, Judy and I, at the back end of last week – we had to stay longer because we got Covid – there was a three week old bottle of milk in the fridge.”
Susanna then interjected: “Any sensible person would have thrown it away.”
But Richard replied with a smile: “No! I took a sniff and I swigged it – and it was fine!"
The TV star added: “Everybody is now saying they would not dream of coming to our house for coffee. Ever."
However, Susanna was quick to point out: “The significant thing in that last bit of speech was that 'I had Covid'.”
As their co-host Ranvir Singh giggled, she continued: “So, Covid remember – the sense of smell. The sense of taste…”
Viewers were also quick to pick up on Richard’s story, as many flocked to social media to say they couldn’t believe what they were hearing.
One GMB fan wrote: “Hi Richard, welcome back..I'm still recovering from your 3wk old milk story..I'm ok with food dates generally but milk? Nooo, sounds like an "I'm A Celeb.." trial..blah!!”
Another added: “why on earth would you want to drink off milk.”
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However, others said they agreed with the I’m a Celebrity Get Me Out of Here star and that they would also sample milk long after it’s use by date.
One argued: “@GMB I'm with Richard, there are people living amongst us who have no idea how to live without use by & best before dates, we were given senses for a reason.”
“We grew up smelling milk before using and sometimes a little taste to make sure before using milk.”
As another agreed, writing: “Welcome back Richard and yes milk lasts for ages!! X”
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