Eye-watering cost of a Super Bowl advert is now $5.6 million

The Super Bowl is without doubt the biggest event in the United States sporting calendar.

Last year’s contest between the Kansas City Chiefs and the San Francisco 49ers drew in just over 102 million viewers across several channels according to the Fox Television Network.

It is a game that has stopped America in its tracks for decades, as every year on the first Sunday in February hundreds of millions of eyes are glued to television sets to see which side will lift the most coveted trophy in American football.

Though the football is obviously why millions tune in, the day becomes about so much more than just the action between the players.

The Super Bowl halftime show has seen some of music’s biggest names take to the field during the interval, providing us with some of the most memorable moments in modern pop culture history.

With so many Americans fixated on their screens, the Super Bowl commercial periods have become some of the most lucrative time slots in advertising history.

Due to the few minutes between coverage of the game becoming so precious, rarely will a single ad exceed more than 60 seconds, with most taking no longer than half a minute.

How much does a Super Bowl ad cost?

According to SuperBowl-ads.com, the price of a 30-second advertisement slot is an eye-watering $5,600,000.

For the first contest in 1967, it cost $37,500.

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For last year’s Super Bowl LIV, Fox had sold ALL of their ad slots by November 2019, for an eye-watering sum reported to be around $1.1billion.

In terms of halftime ads, this year’s fixture does look a tad different to its predecessors.

The giant corporations who are usually front and centre for Super Bowl ads (such as Budweiser, Pepsi and Coca Cola) have all opted to withdraw their commercial space to instead join forces and back a public awareness campaign for the COVID-19 vaccine.

This is the first time in 37 years a Budweiser ad will not air during Super Bowl coverage.

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Tonight’s contest between the Kansas City Chiefs, looking to win back-to-back Super Bowls, and the Tampa Bay Buccaneers has all the traits of a potential classic, with Bucs Quarterback Tom Brady facing off against Chiefs coach Andy Reid for the first time since they shared the field 16 years ago for Super Bowl XXXIX.

These are the kind of sub-plots that mean over 100 million are set to tune in from the USA alone – it’s not hard to see why even just 30 seconds of air-time is worth millions.

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