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Coronation Street and Emmerdale have announced they will be following in the footsteps of EastEnders and debuting episodes online during the Euro 2021 tournament.
The football competition will air from 11 June to 11 July, meaning our favourite soaps are being moved into different slots of the TV schedule.
ITV have now revealed that their two soaps will be moving on to the ITV Hub in the form of boxsets so fans can binge watch the week's worth of programmes.
Each Monday, six episodes of Coronation Street and Emmerdale will be uploaded online so they can be watched in one sitting – or spread out across the week to avoid the footie.
Coronation Street's producer Iain MacLeod said: "There are loads of key rivalries across the Cobbles this summer and I think it will be like following your favourite team – there will be times where they let you down, make mistakes and maybe score a few own goals.
"But you'll back them till the end and woe betide anyone else who criticises them.
"Given how exciting the stories are, it's great that fans will have the chance to binge watch all the episodes on ITV Hub at the start of each week – as with football, sometimes when it's an exciting face-off, you really want extra time."
Some huge storylines coming up during the Euros season on the Cobbles include a battle between Fiz Stape and her ex Tyrone Dobbs, with a big decision also in store for Jenny Bradley.
Meanwhile, in Emmerdale, Kim Tate's poisoning drama will come to a close, and there will be a potentially tragic discovery in store for Faith Dingle.
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The news comes just one day after the BBC announced they would also be giving EastEnders the boxset treatment for the duration of the tournament.
To help fans get their Walford fix, the soap's bosses have announced that each week's episodes will be uploaded to iPlayer in one go, from Monday 14 June. The change will stay in place for three weeks.
The soap bosses say the "exciting" box-set development will allow viewers to be "in control of their Walford watching."
Soap stars in the news
Executive producer Jon Sen said: "Giving EastEnders viewers the ability to decide when they drop in on all things Albert Square is something we're excited about.
"With the inevitable scheduling changes due to the Euros, something we'll be celebrating in Walford on screen, box-setting all four episodes will ensure everyone gets their dose of drama and football fans won't miss out.
"From indulging them all in one night, staggering across a few days or continuing to watch the episodes play out on BBC One, we hope the endless streaming options on BBC iPlayer keeps viewers content over the next few weeks," he concluded.
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