CORONATION Street and Emmerdale bosses have issued a ban on any of their stars appearing on OnlyFans.
Soap bosses issued the edict as part of a clamp down on actors flogging products on their social media platforms.
ITV have banned anything that could bring the company into disrepute, including cosmetic surgery and diet products and “adult entertainment.”
It comes in the wake of Hollyoaks receiving a major backlash for sacking actress Sarah Jayne Dunn after she launched her OnlyFans profile.
She has made more than £120k from the account since launching it last month.
Hollyoaks bosses claimed it was not in keeping with their "youth audience" and terminated her contract when she refused to delete it.
Now ITV bosses have issued new rules that will allow their stars to cash in on their fame – just not on OnlyFans.
The move allows cast members to post paid advertisements, with the producers’ blessing, in a bid to prevent cast members from quitting the shows because they make more money online.
A TV insider said: “Stars like former Corrie actor Helen Flanagan are inundated with opportunities to promote products on platform including Instagram.
“And earnings can often dwarf any salary actors get paid on the soaps, meaning it can be more lucrative to leave the shows to effectively sell goods.
“This is simply a smart way to ensure they can still advertise products while remaining on the shows .
“But they spell out in black and white what’s deemed unacceptable – as previously it’s been a grey area.”
Up to now cast members have been able to promote products, often using obscure methods such as thanking companies who’ve sent them gifts.
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Cast members have been warned that they can’t use either Corrie or Emmerdale to promote the products – and can’t even use the sets as a backdrop.
They must also advertise as themselves, not as the characters they play on the shows because they have to exist within the “universe” of the Yorkshire Dales and Weatherfield.
The list of goods which are banned also includes alcohol, gambling, tobacco, vaping, fireworks and financial products.
All advertising deals can only happen if they’re deemed suitable by soap bosses.
But if cast members work within the rules they could earn hundreds of thousands of pounds a year.
ITV have just introduced the rules and will review them in three months time as they are keen to ensure that any cast members’ deals don’t jeopardise their cash stream with existing advertisers.
A spokeswoman for ITV declined to comment.
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