Alison Hammond runs off camera after ice dive wardrobe blunder: Showing too much!

This Morning: Alison Hammond takes swim in ice lake

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Reporting live from the sub-freezing temperatures of Lapland, Alison Hammond was joined by a handful of ice water swimmers who braved the temperatures to jump into the chilly waters the country has to offer. Throughout the ITV show, Holly Willoughby and Phillip Schofield had been discussing the health benefits of being exposed temporarily to freezing temperatures and Alison was on hand to try out the experiment firsthand. However, after braving the dive, Alison tried to make it back onto land but left Holly and Phillip in stitches as she revealed she was “showing too much juice”.

Donned in a glittery swimming cap, swimsuit and personalised robe, Alison sheepishly edged down the steps into the freezing lake.

“She’s just going in,” Holly said as Alison screamed while edging into the water.

Alison then threw herself into the lake as Phillip and Holly applauded and the This Morning star tried to swim back to the land.

“Get out, get out,” Holly urged as a freezing Alison echoed: “That’s enough!”

A breathless Alison swam back to the stairs where a member of the crew reached out to help her up to dry land.

“I’m so cold,” Alison said as she tried to battle the frosty effects of the water.

Alison wrapped her arms around the helper as she struggled to get onto land when her robe began to slip off her arm.

“I feel amazing,” Alison shouted as Phillp and Holly beamed in the studio.

However, noticing her robe had begun to slip off, Alison quickly tried to cover up.

“I’m showing a bit too much juice,” she joked as Phillip and Holly burst into laughter.

Alison then waved to ITV viewers before quickly darting off-camera to cover herself up.

“See ya later,” she shouted, leaving the This Morning hosts and studio guest Donny Osmond in hysterics.

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And it wasn’t just those in the This Morning studio who loved seeing Alison. brave the plunge as dozens of fans congratulated the star online.

Taking to social media to react to the moment shared on the ITV show’s page, Claudette wrote: “HONESTLY ALISON BRAVO HOW BRAVE WE LOVE U TO.”

Jacqui agreed: “Omg well done Ali…. Warm up with a nice hot choc with a drop of brandy..!”

And @bigboyrich5 was also full of praise: “This is where I love Alison out and about rather than in the studio presenting, well done.”

Kath Wilson echoed: “Brr!! Well done Alison..rather than you than me but hats off, must be quite a rush!”

While @CarolCo06534473 tweeted: “I just love Alison. She makes me laugh so much. She needs her own show!  Love her and her energy

Tracey Cull concurred: “I will take my hat off to you Alison.  There is no way on this earth I would do that.  I salute you.” (sic)

This Morning airs weekdays at 10am on ITV.

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