Ulrika Jonsson has oozed sex appeal her entire life as a pin-up girl back in the day and now as the face of over-50's dating app Lumen.
But it appears the 52-year-old is still "too sexy" as the brand's Christmas advert has reportedly been "banned" after being called too "offensive" and having suggestive connotations.
In the sultry promo, the newly single Celebrity Big Brother star seductively straddles a chair as she leaves very little to the imagination in a sexy Santa-themed silk night gown with fluffy white detailing.
Donning some risqué black stockings, Ulrika proves she's still got it as she throws her hair back, winks and pouts in a teasing manner.
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The Swedish sensation was promoting the cheeky tagline, "Be my stocking filler", for the Christmas-inspired advert.
According to the Evening Standard, TfL’s advertising agent Global, the Committee of Advertising Practise (CAP) rejected the promo.
The CAP told the publication: "We think that the image and the tagline 'Be my stocking filler' are likely to be considered problematic in out-of-home advertising as this could cause offence due to the sexual connotations, along with the potential of being seen to objectify women."
It certainly is a cracker of an ad, as Ulrika oozes sex appeal while covering up in a matching silk red robe.
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Wearing her blonde hair tousling all over the place, the beauty flaunted her ageless figure as the silk clung to her slender frame.
However, if the reports are true, this isn't the first time Lumen has pushed the boundaries and had an advert banned for its sexual displays.
Last year, the brand's Christmas campaign starring almost naked Paul Orchard was also banned.
Paul's ad featured the saucy tagline: "Pull a cracker this Christmas."
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Ulrika signed up to the dating platform and to be the face of the brand after she split from her third husband, Brian Monet, earlier this year.
The saucy minx describes herself as "fiercely independent, hard-working… nutter" on the app.
Responding to the claims, Lumen’s co-founder Charly Lester said: "It’s disappointing that, yet again, our Christmas ad has been banned.
"We hear time and again that the over fifties feel invisible and so it’s difficult to understand, considering that we’re constantly bombarded by highly sexualised images of people in their twenties and thirties.
"Why we can’t have a fun and sexy advert featuring a beautiful 52-year-old woman?"
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