Pete Tong and daughter Becky discuss their musical background
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And music isn’t just handed down through generations, as 80 percent of parents said their kids have introduced them to new music through avenues such as YouTube and TikTok.
This research shows the connective power of music and its role in bringing generations together
Virgin Media spokesman
The research also identified that a shared love of an artist (44 percent), exchanging stories while listening to music from former years (44 percent), and singing along to their favourite tracks together (36 percent) as the ways Brits feel most connected with their parents.
Parents polled, by Virgin Media, also said listening to their kids’ musical influences has helped them to understand their children better (59 percent), see things from their point of view (62 percent), and relate to them in a different way (58 percent).
The research was to highlight Club Rewind, an inter-city connected club experience that took place in London and Glasgow simultaneously on Wednesday 22nd September.
Ibiza legend Pete Tong, and his DJ daughter Becky, both performed at Ministry of Sound and visited the venue ahead of their sets to reminisce about noughties Ibiza, after it was voted as the club era Brits most want to revisit.
Pete Tong said: “Since Becky was young, we have always connected over music. It’s great that she’s making a career from it now too.
“But before that, there have been countless occasions where we’ve introduced one another to music or artists we love, and it was just something we could enjoy together.”
The genres that bring people together vary, and while pop is most likely (24 percent), families also connect over a shared love of rock (15 percent), disco (11 percent), soul (ten percent), and dance (nine percent).
Nearly one in four (24 percent) of those aged 21-22 even go clubbing with their parents, and over one in ten (12 percent) wish they did.
More than half of parents (55 percent) take their kids to concerts, and 39 percent can remember their very first concert together.
Interestingly, more than three-quarters (76 percent) of parents who remember taking their kid to their first concert, said it was one of the best experiences in their life, according to the OnePoll figures.
A Virgin Media spokesman said: “This research shows the connective power of music and its role in bringing generations together. Whether that’s experiencing a first gig with a parent, or sharing song recommendations with family members.
“With Club Rewind, we brought hundreds of people together by bringing back an iconic music scene from 20 years ago, reimagined with today’s tech.
“Ibiza legends Pete Tong and Carl Cox performed a live back-to-back set while 400 miles apart, all made possible with our gigabit broadband service, Gig1.”
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