Something big is bubbling-up.
America’s thirst for spiked seltzer has only just begun — at least, that’s what the creators of Fizz Fight, a brand new festival and tasting competition celebrating the official drink of summer 2019, are banking on.
For just $30 ($40 after Sept. 1), guests are promised unlimited samples of over 60 varieties of alcoholic seltzer during their three-hour main event, which takes place on Saturday, September 14. For an added $20 (or $30 after Sept. 1), VIP fizz fans will get 30 extra minutes of tastings plus seltzer swag.
Brands expected to showcase include White Claw, Smirnoff Spiked Sparkling Seltzer, Natural Light Seltzer, Truly Spike & Sparkling and Wild Basin Sparkling Water, among others. A fleet of food trucks will also be present to relieve attendees with a case of drunk munchies.
Seltzer stans outside of Denver may not be totally out of luck. Delish reports that Fizz Fight hopes to install pop-ups in select major markets, such as Austin, Atlanta, Los Angeles, Miami, New Orleans, San Diego, and Tucson.
Hard seltzer has enjoyed a major trend boost this summer, thanks in-part to the heavily memed White Claw brand — pegged as the “basic” drink of choice for that even hipsters and booze snobs can’t deny. As most varieties boast low sugar, carbs, calories, and and ABV comparable to a standard domestic brew, experts say the industry benefits primarily from a trend towards pseudo-healthy adult bevs.
Now, more major domestic brew brands are hopping on the bandwagon, and upping the alcoholic ante, including Pabst Blue Ribbon’s Stronger Seltzer with an 8% ABV, and Four Loko’s Sour Seltzer with a whopping 14% ABV.
Even Natural Light, a k a “Natty Light,” is throwing their bottle-cap into the ring, tweeting last week: “That’s right, we made a f***ing seltzer.” The keg party mainstay clearly knows their audience, having recently unveiled their Natural Light Seltzer 24-pack, with a jab at the many other brands who only pack up to 12 cans.
“Oh, you only come in a 12-pack?” they write. “That’s cute.”
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