The woman who currently reigns as Miss England has spoken out about the horrendous abuse she's faced since winning the crown.
Rehema Muthamia, 26, who is of Kenyan heritage and spent some of her childhood growing up in the country, was awarded the Miss England crown in a glitzy ceremony in Coventry.
Even though she received high praise in the competition she's admitted she's since had to face vile abuse such as being dubbed "Miss KFC" and having been asked "How is Miss England Black?" by vicious trolls.
She told MyLondon: "I already knew I would face racism as a Black woman in England, not in London so much but being British and Black I am conscious of the fact people will be prejudice towards me.
"I've had comments from people saying it's 'Miss KFC not Miss England' and 'how is Miss England Black – if we go Africa they wouldn't crown a white Miss Nigeria.'
'"I have faced racism in the past and I'm aware of it happening so I was prepared for it, it's saddening to think people are racist and prejudiced in this day and age. I accepted it for what it was, understood it must be coming from lack of understanding."
This isn't the first time the beauty queen has opened up about issues concerning racism since taking the crown.
Back in October, she told This Morning hosts Dermot O'Leary and Alison Hammond that trolls were also abusing her claiming she "wasn't British" and "didn't represent the UK" even though she was born in England.
"Right after I won in August, obviously I was overjoyed, happy, elated," she continued. But quite quickly, racist messages came through the Miss England platform.
"People were calling about me having won – telling the Miss England platform they weren't happy that I was a black woman.
"And through press that has been released and there's been many comments, basically saying that as a black woman, I shouldn't have won Miss England."
"I'm ethnically black, but I am British. And I'm so proud to be British.
"I was born and raised in this country, and I feel like everything that I represent and stand for are British values. So people may have negative views about that.
"I don't understand it. I'm not a racist person. My family is so mixed. I'm mixed with everybody.
"But I read it as you know, lack of understanding, and hopefully through education, especially through Black History Month, maybe people can understand you know."
When she won the title Rehema also took away £2,000 and several other goodies such as a photoshoot and a website.
She took over from previous winner Bhasha Mukherjee, an NHS doctor, who held the title for two years as last year's ceremony had to be cancelled due to the pandemic.
Rehema then travelled to Puerto Rico in late November to attend Miss World, but the event was cancelled as contestants went onto test positive for Covid-19.
Following her win, the health technology consultant, who can speak four languages, said: "My family are so supportive they can't stop talking about it, and the Kenyan community has really got behind me and wanted to support me and loved seeing someone from my heritage being represented."
Before she scooped the crown, Rehema had also won the first ever Miss All African Colours contest.
Talking about the contest, she explained: "It was started by the director of Miss England following the Black Lives Matter movement to get more representation of minority girls in the competition.
"So I saw the advert. I thought this is the time for me to apply. I am a black woman.
"It was a form person, with two pictures. You had to say an interesting facts about yourself, what it is what to do with the platform that you have.
"And so I sent that off last summer after my master's degree and I thought, 'I probably won't hear back', but I heard back a few weeks later and the journey began and it's just been amazing."
When she spoke about winning, she said: "It was a shock, I was in a daze".
Rehema also said she has spoken to Pamela Uba, 26, who was recently crowned Miss Ireland.
The pageant queen, who was born in South Africa to Nigerian Igbo parents, was an asylum seeker when she moved to Ireland aged eight.
It's alleged that she was forced to face similar abuse that Rehema experienced after she was crowned the first black Miss Ireland this year.
Rehema replied: "I try not to read messages as much as I can because I was just overwhelmed.
"It's not helpful for your mind. But when I do happen to see any messages, I have a great support system.
"My family are great, my friends are great and the Miss England team are great – just to reassure me that you know – that beautiful you're more than that – you know, whatever is missing. It's not representative."
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