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Kylie Jenner is getting into the swim of things.
Suggesting her empire might soon expand to swimwear, the makeup mogul, 23, recently filed legal documents to trademark “Kylie Swim” and “Kylie Swim By Kylie Jenner.”
In addition to bikinis, cover-ups, footwear and headwear, the applications also cover accessories like sunglasses, swim goggles, floats, and towels, according to paperwork filed with the US Patent and Trademark Office and viewed by Page Six Style.
Perhaps to tote all of the other Kylie-branded beach day essentials, the applications even include beach bags and backpacks.
The “Keeping Up With The Kardashians” star is no stranger to growing her brand, as she built on the success of her famed Kylie Cosmetics line by launching Kylie Skin in 2019. She and sister Kendall Jenner also have their own eponymous clothing line, which includes trendy swimwear.
Although she also applied to trademark names including “Kylie Body,” “Kylie Baby” and “Kylie Hair” in 2019, Jenner has yet to cash in on categories outside of makeup and skincare.
These days the lip kit queen isn’t the only Jenner making brand moves, as her mom Kris, 65, seemed to follow in her daughters’ footsteps by filing a trademark application for her own beauty brand name in February.
Swim would seem to be a natural next step for Kylie, whose famous family often sparks swimwear trends with their headline-making bikini snaps.
From sisters Kim and Kourtney Kardashian jump-starting the velour swimwear trend to Jenner reviving underboob bikinis, the sisters’ swimsuit choices regularly create a ripple effect.
Even Jenner’s 3-year-old daughter Stormi Webster is already getting in on the poolside fun, twinning with her mom in matching bikinis on Instagram earlier this month.
One thing’s for sure: Jenner won’t have to look far for models – or a drink to toast her launch with – if she decides to branch out into bikinis.
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