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Kim Kardashian is expanding her beauty empire into skincare. The 40-year-old reality star filed a slew of applications to trademark the name SKKN by KIM on March 30, according to documents from the United States Patent and Trademark Office obtained by Page Six Style.
Judging by the filing, the star’s new venture will include skincare, hair care, nail products, perfumes, candles and more.
Kardashian already oversees KKW Beauty and KKW Fragrance brands along with Skims, her shapewear and loungewear line.
Perhaps Kim was inspired by younger sister Kylie, who launched her Kylie Skin brand in 2019. And her sister won’t be her only competitor within the space; Kris Jenner recently revealed that she too has a skincare line “ready to go” at a moment’s notice.
Kardashian would also join celebs like Jennifer Lopez, Rihanna and Carmen Electra in offering self-branded skincare, as well as Hailey Baldwin, who is set to launch her Rhode Beauty line this year.
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