Dads are notoriously difficult to buy for.
So when Father’s Day rolls around, many of us find ourselves giving the same old presents every year.
A poll of 2,000 adults showed one in five dads are expecting to unwrap a pair of socks for Father’s Day 2021.
And that’s not all, as dads estimate they’ll receive at least 35 pairs of socks as presents in their lifetime.
This isn’t surprising as the ‘groundhog gift’ has been gifted to parents on more than one occasion by nearly half (48%) of the population.
A staggering 73% admit they often fall back on purchasing the same sort of present for their father figures – with 69% admitting dads are the hardest to buy for.
A further seven in 10 say their dad never seems to know what he’d like to receive as a present.
In response to the findings, experience provider, Buyagift has launched a gift with a difference ahead of Father’s Day on 20th June.
While the ‘Not Just Your Average Socks’ may appear no different than a standard sock offering, they actually contain a QR code that, when scanned on any smartphone, links to a package of experiences designed to blow the socks off all dads and father figures.
Buyagift’s spokesperson Alison Vickery said: “Our research clearly shows it’s time to stop purchasing the same uninspiring presents for Brits’ beloved dads and father figures.
“However, whilst 58 per cent of adults would love to buy their dads an experience, they admit they don’t know what to choose.
“So, this Father’s Day, our ‘Not Just Your Average Socks’ are the perfect solution to give dad a gift that doesn’t ‘sock’ and help people show their heartfelt appreciation by surprising their loved ones with a moment of magic.”
Top 10 'groundhog day' gifts for dads
- Socks (48%)
- Alcohol (44%)
- Box of chocolates (38%)
- A mug (36%)
- A gift card (31%)
- A wallet (28%)
- DIY equipment (26%)
- A tie (19%)
- Gloves (18%)
- Novelty books (18%)
Socks aren’t the only “groundhog gift” either.
Despite spending an average of 3.6 hours searching for the perfect gift, six in 10 adults, polled via OnePoll, inevitably end up purchasing a tried and tested present as their dad always gives the impression that he enjoys receiving them.
And as nearly three quarters of respondents struggle to find something exciting when searching for a present, 44% have bought alcohol and 38% purchased chocolates.
Those who are dads themselves, can also see history repeating itself, with almost half (47%) admitting they dread having to open their Father’s Day gifts in front of the watchful eyes of their children.
The ‘Not Just Your Average Socks’ (complete with full range of activities) can be purchased here.
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