CRAIG BROWN: As duchess tries to trademark ‘archetypes’… has Meghan set her sights on archery too?
Having named their organisation Archewell Inc, after their son Archie, the Duke and Duchess of Sussex are looking to expand.
Meghan is seeking to trademark the 476-year-old word ‘archetypes’, which is also the title of her forthcoming Spotify podcast.
Accordingly, Meghan has applied to the United States Patent and Trademark Office to reserve ‘Archetypes’ for goods and services, such as podcasts, TV series, live stage performances, global computer networks, the internet, mobile applications, on-demand streaming media and much more.
What next? The Duchess explains:
Archaeology: You know what? Archaeology is so heart-warming. It connects us with people and helps us uncover the inspirational power of the human spirit.
Harry and Meghan are looking to trademark the word ‘Archetypes’, the title of Megan’s upcoming Spotify podcast
When I visited the ancient site of Pompeii the other day, I experienced a truly out-of-body sense that all those ancient people, frozen in time, were literally struck dumb that I had bothered to come and say ‘hello’. Yes, it’s a little word. But it means so much, and makes us truly human.
Archbishop: We need to trademark this lovely old word because it means so much to us. We put Canterbury on the map when we were married in a secret ceremony by the Archbishop of Canterbury. We’re now hoping he’ll give something back and drop the ‘Arch’ in his name.
After all, it’s deeply personal to us, whereas he can always call himself something else.
Arch-enemy: We hope to trademark this lovely old word because it means a lot, not just to us but also to our compassionate lawyers.
Meghan has applied to the United States Patent and Trademark Office to reserve ‘Archetypes’ for goods and services, such as podcasts, TV series, live stage performances, global computer networks, the internet, mobile applications, on-demand streaming media
We plan to make a six-part series for Netflix in which we drop by unexpectedly on all those Royal folk who sadly sought to undermine us.
We call them our ‘Arch-Enemies’. They know who they are.
We hope to reach out to them, and ask them, with so much love and compassion in our hearts, why they would have wanted to cause us so much hurt.
Like, when I attended a State Banquet at Buckingham Palace, not one person around that table reached out to ask me what my favourite series of Suits was.
Such a simple, inclusive question. And one that would have meant so much.
It makes me sad on their behalf.
Compassion is so necessary in these dark times. And that’s why we’re going to offer our Arch-Enemies the opportunity to own their mistakes on camera.
If they want to shed a tear or two for the hurt they caused, hey —that’s okay, guys, let it out! It’s all about the healing.
And you know what? Begging for forgiveness can be a beautiful thing.
Archery: It was a small, struggling sport before we decided to call our son Archie and our organisation Archewell.
We said nothing, but, if I’m honest, yes, we were deeply hurt that the sport never thanked us for the product recognition we brought to it. Now we need to own that hurt. It’s the only way forward.
Archimedes: The next series we’re developing for Netflix is so exciting. A brilliant mathematician is relaxing in his net-zero infinity pool in his Speedos when it comes to him in a flash that the ratio of the radius of a circle to its circumference is, like, based on the number of personal assistants employed by that circle.
The couple named their organisation Archewell Inc, after their son Archie,
So he shouts Eureka!, which is the name of his chief personnel officer, and Eureka negotiates a suitable development fee for worldwide rights with a prestigious streaming service.
And then we’re also hoping to take ownership of these words ending in ‘arch’:
Frogmarch: To encourage someone to unleash the power of compassion in order to drive through cultural change by pinning their arms from behind.
Starch: We aim to produce a new, progressive type of starch, a starch that is proud to say, ‘Hey! This collar is too stiff, too traditional, too formal. You guys want to loosen up and unwind, so try New Starchewell, the more casual, relaxed starch.’
Monarch: When I agreed to join the Royal Family, they were hurting so bad. But — hey! — they didn’t want to admit they needed help.
So I let them cry on my shoulder, and I shared their hurt. I mean, we only have one Planet.
That’s why we at the Archewell Foundation are now reaching out to them to trademark the Monarch, as part of a wider non-profit drive to increase global awareness.
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