Home » Lifestyle » Beyonce calls daughter Blue Ivy a 'cultural icon' amid trademark battle with wedding planning company of same name
Beyonce calls daughter Blue Ivy a 'cultural icon' amid trademark battle with wedding planning company of same name
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Beyoncé and husband Jay-Z have been involved in an ongoing trademark battle with a wedding planner over the use of the name “Blue Ivy,” which happens to be the name of the artists' daughter and a wedding and event planning company.
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Veronica Morales, who uses the name Blue Ivy Events for her company, is now disputing the power couple’s assertion that Blue Ivy Carter is “a cultural icon” and that the name should be trademarked accordingly, according to new court documents obtained by The Blast.
Back in 2012, the same year Blue Ivy Carter was born, Morales filed a trademark for the phrase for her event planning company, whose Facebook page states first opened back in 2009.
Meanwhile, Beyoncé is attempting to trademark her daughter’s full name, Blue Ivy Carter, and not “Blue Ivy,” claiming that Morales’ company is just a “small business, with just three regional offices and a handful of employees” while her 7-year-old daughter is a “cultural icon.”