Barburrito's plant-based chicken is MORE popular than the real thing

High street Mexican food chain Barburrito reveals plant-based chicken is MORE popular than the real thing as customers go vegan

  • Barburrito’s plant-based chicken filling is on course to overtake real chicken
  • Faux-meat made from soy bean and pea protein and outsell chicken and chorizo
  • Vegan alternative made by THIS is known for ‘hyper-realistic’ versions of bacon and chicken, and also launched the first ever vegan bacon butty in 2019 

Mexican fast-food chain Barburrito has revealed its plant-based chicken filling is on course to overtake real chicken as the most popular item on its menu this month.

Supplied by THIS, the faux-meat made from soy bean and pea protein and has soared above Barburitto’s other real meat fillings including chicken and chorizo, spicy shredded beef and pulled pork in the last six months.  

Barburrito, who have 14 sites across the UK has experienced soaring sales over the past 12 months as the country has been plunged into lockdows, leaving consumers clutching onto the lifeline of their food delivery service and offers a range of fresh Mexican-style food costing from £6.50 to £9.25.

Mexican fast-food chain Barburrito has revealed its plant-based chicken filling is on course to overtake real chicken as the most popular item on its menu this month.

The other fillings, which include black beans, rice, and fresh vegetables remain the same across all the burritos, but customers can chose which protein they would like, with THIS now the most popular. 

THIS is known for their ‘hyper-realistic’ versions of bacon and chicken, and also launched the first ever vegan bacon butty in 2019.

It comes as Brits eating habits have shifted to with many consuming less meat in recent years.

The UK alone has seen a 40 per cent increase in consumers switching to veganism since 2020, rising from 1.1 million people to 1.5 million people at the start of 2021. 

Barburrito, who have 14 sites across the UK has experienced soaring sales over the past 12 months as the country has been plunged into lockdows, leaving consumers clutching onto the lifeline of their food delivery service and offers a range of fresh Mexican-style food costing from £6.50 to £9.25.

Analysts at Barclays have predicted the value of the global plant-based food and drink market could soar by more than 1,000 per cent- exceeding £100bn by the end of the decade.

Lynsey Hutchinson, Marketing Manager at Barburrito told FEMAIL: ‘We want to give our customers as much menu choices as possible and it’s been fantastic to see THIS Isn’t Chicken become so popular. 

‘Whilst we know the plant-based filling has helped draw in a vegan fanbase, we’ve been surprised by how many meat-lovers have started mixing it up and giving plant-based a go.’

Supplied by THIS, the faux-meat made from soy bean and pea protein and has soared above Barburitto’s other real meat fillings including chicken and chorizo, spicy shredded beef and pulled pork in the last six months.

THIS has shaken up the plant-based world in the last 20 months by creating products that look and taste just like meat, targeting meat lovers while delighting its vegan fanbase.  

Andy Shovel, Co-Founder at THIS added: ‘What an absolutely massive milestone for THIS – the dream has always been to make products as good as (if not better than) the real deal. 

‘Overtaking real, clucking chicken as the main protein in one of the UK’s favourite Mexican eateries is major.’

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