Alison Hammond confirms most inclusive clothing range and shares discount code

On Thursday there were reports that the icon Alison Hammond was going to launch her very own clothing collection with online fashion brand In The Style after teasing fans on her Instagram stories.

The This Morning star took to her social media to post cryptic messages, teasing her 949k followers of a special announcement.

On Friday the 46-year-old confirmed the exciting venture with a heartfelt Instagram post where she revealed that the title of the collection will be named 'The Peoples Collection'.

Honestly, we're so excited for the launch as not only will Alison have worked on it herself but it's also the most inclusive collection in the industry with sizes ranging from size four to 30 – you go girl.

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Taking to her Instagram, Alison shared the post with the caption: "Such a pinch me moment!! I am SO excited to announce I’m working exclusively with @inthestyle on their most inclusive and diverse range EVER!!

"This range is THE PEOPLES COLLECTION and I’m going to be working with you guys creating a range that YOU want!! I’m so excited!!! I’ve always loved In The Style and what they stand for and I’m really excited to be working with the whole ITS team over the next month creating this.

"I want to make sure everything I do is true to me and also hopefully making you all feel more confident IN THE STYLE you wear!"

She went on to reveal how: "This isn’t just my range , it’s OURS and I want you to help me create it so please comment and let me know what you’d like to see from my range and I’m going to try make it happen!!"

"I’m also going to share so many exciting bits of the journey with you, the fits of samples, find out what prints and shapes you want to see and even get you involved in shooting it!! Thank you all for the support , without you this wouldn’t be happening!"

"In the mean time to celebrate my announcement @inthestyle have given me an exclusive code to share with you ladies: use code PEOPLE10 for an extra 10% off the whole ITS website & app for the next 48 hours!"

Celebrity pals quickly rushed to fill the comment section on the post with praises as Rochelle Humes posted: "Proud of you Mama".

Whilst fans congratulated the star by saying: "The best news so excited and congratulations" and: "So so so looking forward to seeing it all. Congratulations".

As a result of the amazing collaboration with the brand, Alison joins the likes of Stacey Solomon, Jacqueline Jossa and even Love Island's Liberty Poole.

While initial reports claimed Alison would be receiving a five-figure sum, OK! understands the This Morning star has signed a six-figure deal.

If her outfit in the announcement pictures are anything to go by, this collection could end up being the brands most successful after Stacey Solomon's sell-out ranges – go Alison.

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