The Best Shakeouts, Pop-Ups and Parties Around the 2023 New York Marathon

50,000 runners, professionals, celebrities, and weekend warriors alike will toe the starting line at the 52nd running of the New York City Marathon this Sunday, November 5, touching all five of the Big Apple’s boroughs before finishing their triumphant 26.2 mile tour in Midtown Manhattan. The city comes alive for the marathon, and that liveliness isn’t relegated strictly to race day either. Both before and after the race, brands and running clubs alike lay out a smorgasbord of programming for runners and fans to carb load on before race day, from shakeout runs to keep racers’ aerobic systems primed to pop-ups with new gear and giveaways from brands both large and small, events and panels to immerse yourself in marathon culture, and, of course, afterparties for runners to celebrate all their hard work.

To help you keep track of everything that’s going on, Hypebeast has compiled a list of the most compelling events going down this week ahead of the marathon’s running, with RSVP/more info links where applicable. No matter if you’re running your 10th marathon or just here to cheer on your crew, there are plenty of options for you to enjoy.

Expo & Opening Ceremony


Marathon Expo

Dates: 11/2-11/4
Location: 429 11th Ave, 10001
What’s Going On: Besides serving as the spot for runners to pick up their bib and race materials, the official marathon expo is one of the country’s largest running expos, packed with gear and goodies. There’s even a Runner’s Wall that salutes all 50,000 registered entrants and the NYRR Running Lab, which provides advice from top-flight running coaches.
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Marathon Opening Ceremony

Dates: 11/2-11/4
Location: Central Park at West 63rd St
What’s Going On: Starting race weekend with a celebration at the finish line, the marathon opening ceremony features the Parade of Nations, which comemmorates runners from all over the world who’ve arrived for the marathon, and will conclude with fireworks over the finish line.
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Bandit Running

Dates: 11/3-11/6
Location: 131 Greene Street, 10012
What’s Going On: Bandit is taking over Shopify’s space in SoHo for a four-day pop-up with group runs, a panel discussion in partnership with ASICS, expert instruction and an exclusive capsule inspired by the city they call home. They’ll even be hosting a post-marathon portrait session on both the 5th and the 6th.
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Dates: 11/2-11/6
Location: 147 Wythe Ave, 11249
What’s Going On: Tracksmith is using their Trackhouse flagship in Williamsburg as a base of operations for their marathon festivities. Expect a kick-off party, race packs, shakeout runs, a panel with graphic novel author and runner Mylo Choy, and hand-stamped finisher posters that display your time.
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Dates: 11/3-11/4
Location: 526 West 26th Street, 10th Floor, 10001
What’s Going On: Miler Running is bringing its minimal, ultra high-quality running garb to the streets for a special two-day pop-up. All purchases will come accompanied by a special gift, and Miler is also partnering with Inma Naima Zanoguera to launch “Fabrics,” a brand-new zine.
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teamWRK x PUMA

Dates: 10/28-11/4
Location: 609 5th Ave, 10017
What’s Going On: Why make a party one week only? PUMA has been celebrating the NYC Marathon since October 28, and will continue their festivities with a marathon course clinic, a women’s-only health panel, a visualization clinic, shakeout runs and more.
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Runner’s World x adidas

Date: 11/2-11/4
Location: 7 W 57th St 5th Ave, 10019
What’s Going On: Runner’s World and


Believe In the Run x New Balance Shakeout

Date: November 4, 10 AM ET
Location: 641 W 42nd St, 10036
What’s Going On: According to Believe In the Run, this is “the shakeout of all shakeouts.” The entire BItR family will be in attendance, and custom New Balance hats/crossbody bags will be handed out to all attendees. It’s an easygoing 3-mile run along the West Side Highway, with chill sessions planned both before and after.
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Release Recovery x Citius Mag x Under Armour Shakeout

Date: November 4, 9:30 AM ET
Location: Central Park Great Lawn
What’s Going On: A three-mile shakeout run that snakes its way through Central Park, this three-party event will see the first 200 runners to RSVP and check-in receive a free crewneck for the event.
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Strava x TOGETHXR NYC Shakeout

Date: 11/4, 9:30 AM ET
Location: 17 Nassau Avenue, 11222
What’s Going On: Going down at the famed Lot Radio location in Brooklyn, the Strava x TOGETHXR NYC shakeout is a 5k that will be followed by a live panel. The panel, hosted by Emily Abbate, spotlights a global group of women, from professional BMX athletes to journalists, and their journey to the marathon. There’s also coffee and refreshments planned, as well as a free sign-making workshop.
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Old Man Run Club x Nike Shakeout

Date: 11/4, 9 AM ET
Location: 89 South Street, 10038
What’s Going On: Old Man Run Club’s shakeout run promises “a safe, fun, social 5K route” as well as an “inspiring pre-run message” from a “very fast Nike athlete.” After the run, there’ll be free food and drinks as well as a photo studio and an event with a DJ.
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Pendry Manhattan West x Therabody Shakeout

Date: 11/3, 9:00 AM ET
Location: 438 W 33rd St, 10001
What’s Going On: Arguably the most posh shakeout of the bunch, this event features a breakfast at Chez Zou, facials, hand massages and nail polish changes, as well as a gift bag with items for both before and after the marathon. Attendees can also receive a Theragun massage, recovery air compression therapy or cryotherapy, and also get a discount on any future services. Unlike the other shakeouts listed here, this one is not free: tickets go for $44.82 USD.
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Fleet Feet x New Balance Shakeout

Date: November 3, 10 AM ET
Location: 10 Columbus Circle, 10019
What’s Going On: Fleet Feet and New Balance are offering a shot at some morning miles the day before the race, with a run led by Olympian Elle Purrier St. Pierre and four-time NCAA D1 champion Dani Jones. You’ll be able to test out New Balance’s latest and greatest shoes on the run, and get a free breakfast afterwards too. Later that day, New Balance will also be hosting a “Run Your Way” panel in the same area.
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Big Dude Approved Shakeout

Date: 11/3, 6 PM ET
Location: 1 Pulitzer Plaza, 10020
What’s Going On: If you’re not into all the hullabaloo of branded events, the Big Dude Approved shakeout might be your best play. No shenanigans, no giveways, just an easygoing, all-paces-welcome run with a pizza party afterwards.
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Bridge the Gap

Date: 11/5
Location: 621 West 46th St, 10036
What’s Going On: It takes some confidence to call your marathon afterparty “the party of all parties,” but Bridge the Gap is certainly not lacking in that department. They’ll be throwing down on a Midtown rooftop, with the event’s music and drinks accompanied by recovery opportunities and even free medal engraving. Tickets are $28.77 USD.
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Run for Chinatown

Date: 11/5
Location: 274 Grand Street, 10002
What’s Going On: An organization centered around raising funds and awareness for the NYC Chinatown community, Run for Chinatown is heading to NOREE on Grand Street for a marathon afterparty with finger foods (like NOREE’s famous wings), dance music and drinks. The event is free to attend, and drinks can be purchased at the bar.
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Resident Runners x Under Armour

Date: 11/5
Location: 247 W 30th St, 10001
What’s Going On: Resident Runners has been known to throw a post-marathon banger, and it’s looking like 2023 will be no different. In partnership with Under Armour, they’ll be heading to American Whiskey for free festivities. It doesn’t cost anything to RSVP, but be aware: if you want to get in, you’ll want to show up early.
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HSS Recovery Zone at Marathon Monday

Date: 11/7
Location: West 76th Street & Central Park West, 10023
What’s Going On: There’s more than one way to celebrate after the marathon โ€” and one of those ways is making sure that you take care of yourself. The Hospital for Special Surgery is offering free recovery appointments with guided stretching and foam rolling, as well as access to Normatec boots.
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