GCDS SS23 Lives in a Pineapple Under the Sea

For Spring/Summer 2023, creative director Guiliano Calza placed GCDS on a new planet — one tonally ruled by its pink alien mascot Wirdo, strictly adhered to a new constitution of style and lightheartedly submerged in SpongeBob SquarePants‘ Bikini Bottom. Suffice it to say, there’s a lot happening here.

To clear things up, the collection, dubbed “Alien Disco,” asks one overarching question: what if aliens were hot? Calza toys with this playful inquiry through a series of inventive silhouettes: among them, form-fitting catsuits, very-ripped denim pants, revealing swimwear and badass motocross gear.

At large, the martian-ready range is defined most prominently by light pinks, greens and yellows, subtly prodding onlookers with the color palette of Nickelodeon’s SpongeBob SquarePants and verifying the link with literal imagery of the famous sea sponge. Look after look, the notable cartoon character is made fashionable with an amalgam of beads, embroideries, crystals and intricate design techniques. It’s fun, unexpected and outside-the-box, all of which are qualities that have made fashion fond of GCDS.

With a healthy serving of irony, Calza’s latest iterations showcase the joyous elements of fashion without sacrificing the label’s expert craftsmanship. In the words of the House itself, the collection envisions “a posse of alien club kids, towering on massive platforms, faces painted in multiple colors, expressing the idea that being different is an opportunity, and that minorities must be protected in order to progress.”

Indulge in GCDS’ SS23 collection in the gallery above.

For more fashion news, check out Gucci’s SS23 “Twinsburg” show.
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