Folgers is letting go of its classic “The best part of wakin’ up” jingle for a price.
Listed on Royalty Exchange with 11 hours left on bidding, the highest bidder will officially acquire any future royalties from the coffee company’s iconic tune — that spans from live performances and commercials use. Historic data shows that the song has made $11,747 USD YTD and $38,164 USD since 2011.
The terms state “life of rights” with the current bid pushing the price to $77,300 USD. Coincidentally, this sale ends on National Coffee Day — Friday, October 1.
In other news, International Delight taps Reese’s for a peanut butter chocolate coffee.
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