Chanel Is Opening a Diner in the Middle of Brooklyn

Chanel is serving up a flavorful fragrance experience with a side of sweet treats in its latest retro-inspired experiential venture. To celebrate both its latest fragrance, Chance Eau Fraîche Eau de Parfum, as well as its first Chanel Fragrance and Beauty Boutique location in Brooklyn, the French fashion house is taking over a local Williamsburg restaurant for a weekend to unveil a new pop-up concept, the Lucky Chance Diner.

Chanel’s Lucky Chance Diner will be home to the multiple iterations of the Olivier Polge-composed Chance Eau Fraîche, what Chanel describes as “a sparkling, floral, and woody fragrance. An intense surge of energy and vitality. An elegant composition with persistent freshness, resting on a deep, rich woody base.” Guests can partake in a completely free, personalized fragrance journey that explores all four of the perfume’s floral variations. The vintage eatery takes on a serene, pastel color scheme and sees the inclusion of interactive games, a slew of photo opps and traditional diner-inspired treats and snacks.

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Located at 225 Wythe Avenue in Brooklyn, New York, the Lucky Chance Diner opens to the public on September 8 and will take visitors from 11:00 a.m. until 7:00 p.m. daily through September 10. While it’s completely free to partake, reservations are recommended, and can be made on Chanel’s website. Walk-ins are permitted as well.

Diner attendees can also stop by Chanel’s first Fragrance and Beauty Brooklyn storefront, right around the corner on 130 North 6th Street.

Elsewhere in fashion news, play along in Diesel’s interactive “Find the D” campaign.
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