Los Angeles-based brand, C’est Bon, has been crafting its identity around contemporary streetwear with a utilitarian touch. Now, the brand is adding another layer to its catalog with its latest Spring/Summer 2023 collection.
Last year for SS22, C’est Bon looked at the transition to adulthood with a range of varsity jackets, oversized cardigans, hoodies and more in classic shades with subtle pops of color. But the latest collection entitled “L’Avenir of Today” channels the lively nature of sunny California with a focus on brightly-hued streetwear pieces. Filling the collection are two-toned cardigans, puffer pants and crewneck sweaters dipped in shades of jade, sky blue and gray.
What also makes the aforementioned and other pieces like t-shirts shine is its custom graphic designs from emerging fine artist, LALO. The brand’s focus on utilitarian styles takes form in workwear jackets in bright and neutral shades, cargo style pants and tactical vests. To bring the pieces to life, C’est Bon enlisted its friends/NBA players Nickeil Alexander-Walker, Jarred Vanderbilt, Joel Ayayi and Hamidou Diallo to star in the collection’s lookbook.
“We hope that this collection will inspire our customers to embrace their own unique style and live in the present moment while looking towards the future,” said Mamadou Bah, C’est Bon’s owner and creative Director.
Take a look at the offering in the gallery above. C’est Bon’s Ss23 collection is available now online and through select retailers.
In other news, Y-3 explores “Technical Effortlessness” for SS23 Chapter 2.
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