AGR and Chivas Celebrate the Beautiful Game With Collaborative Capsule Collection

Emerging and independent knitwear brand AGR has connected with Chivas to drop an exclusive capsule that celebrates the beautiful game of football.

With several collections under its belt — including a high-profile link-up with Hatton Labs — AGR has also received co-signs from world-renowned stars such as Nicki Minaj, Mabel, and FLO. Additionally, the imprint made its Fashion Week debut at London Fashion Week in 2022, unveiling a slew of street-ready styles that leaned into the cultural importance of sports.

More of the same has been encapsulated in AGR’s latest collaboration with Chivas, with the three-piece capsule featuring a signature jersey, shorts, and bucket hat. All three styles aim to capture the unique energy that takes over match-day along with the diversity of football communities through the use of AGR’s eye-catching and vibrant aesthetics combined with classic Chivas visuals.

Taking the campaign to a local pub, the new collection is modeled by British talent, Henrie Kwushue, Nicole Chui, and Molly O’Donaghue. Aiming to blend retro-football-inspired looks with “modern fandom and style,” AGR’s founder, Alicia Robinson, said: “Football kits are famously bold and colorful which is something that has always been at the heart of my designs, so collaborating with Chivas on this was a no-brainer.”

You can take a closer look at the new AGR x Chivas collection above and it will be available to shop via the official AGR website from August 16.

In other fashion news, check out the new collection from BEAMS PLUS.
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