Country music star Thomas Rhett and his cousin Jeff Worn have launched a new ultra-premium tequila brand: Dos Primos.
Spanish for “Two Cousins,” Dos Primos is a blanco tequila made from hand-harvested blue agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. The finished product is crystal-clear with earthy herbal notes on the front palate, followed by smooth floral and citrus hints.
“Our decision to create a new tequila brand grew out of just loving being with family,” said Rhett. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what’s important to us.”
“Our names are more than just our reputation – they represent our legacy and our future,” said Worn, who is a pecan magnate.
The fabric label of The Dos Primos bottle is hand-applied in Mexico and bears the signatures of Rhett and Worn.
Dos Primos is competitively priced with other ultra-premium tequilas within its category, and it will be available in a 750 ml bottle in select U.S. markets.
(Photo: John Shearer)
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