‘She’s the worst’ Dragons’ Den star Sara Davies on Deborah Meaden ‘bragging’ backstage

Dragons’ Den: Sara Davies discusses the new series

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Sara Davies, 37, joined the panel of Dragons’ Den for its seventeenth series as the youngest investor, replacing Jenny Campbell who decided to leave the programme in early 2019. And during her two years on the show, she’s come to notice certain traits about her co-stars, noting that Deborah Meaden especially loves to “lord” her big wins over the others – all in jest of course.

She’s the worst

Sara Davies

In a recent interview, the owner of Crafter’s Companion – a retail business specialising in crafting – spoke about her time on the programme and the competition between her and her four fellow Dragons’, Deborah, Tej Lalvani, Touker Suleyman and Peter Jones.

“It’s horrendously competitive!” Sara exclaimed.

“You get our genuine reactions to stuff.”

She added: “The worst one is b****y Peter Jones!

“When his gloves come roff, you know they’re off – you can sense it because he’s getting further and further forward in his chair!”

But while Peter may be the most competitive in the studio, it’s Deborah who likes to enjoy her wins backstage.

“Deborah is the worst for [bragging],” Sarah sighed, jokingly.

“She’ll be like the cat who got the cream.

“She will lord over us but to be honest, we’re all the same!”

As the youngest Dragon to ever join the show, Sara explained the opportunity to invest was just too good to miss.

“I’m at that stage in my business career where investing was the next step for me,” she explained, talking about what entices her back each series.

“We just sit and see a conveyor belt of fantastic businesses.”

Earlier this year, the hit pitch show began its 18th series on the new channel of BBC One.

Ahead of its launch, both Deborah and Sara appeared on several television shows to discuss the specific changes to the show brought on by the pandemic, some of which Deborah hoped would be kept in place going forward.

The longest-running Dragon also touched on what “annoys” her about the entrepreneurs that try their hand at pitching to the five titans of industry.

Talking to Holly Willoughby and Phillip Schofield on ITV’s This Morning, the business expert was asked by Phil: “When you’re in front of those poor quivering people, what is it that annoys you? When do you know they’ve just got this wrong?”

She replied: “It doesn’t annoy me if I think people have made mistakes.

“What does annoy me is when I think there’s a little bit of bluffing going on!”

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