Mashable Parent to Rebrand as Ziff Davis With $1 Billion for New Media Deals

J2 Global is undergoing a name change

Photo credit: J2 Global

J2 Global is rebranding to Ziff Davis, Inc. in the third quarter, the company announced Tuesday. That followed a report from the Wall Street Journal that the company is set to get $1 billion for new media deals.

The company owns tech and culture site Mashable, video game company IGN, PCMag, Baby Center, eFax and more. The name change will come after the planned spin-off of the Consensus business. Ziff Davis will then trade on the Nasdaq using ticker symbol ZD.

“Ziff Davis has a long and distinguished history, including a remarkable digital transformation over the past decade,” said Vivek Shah, CEO of the still-named J2 Global, in a statement accompanying the release.

Shah went on, “Ziff Davis has always been recognized as an innovative leader in vertical markets, a highly successful acquirer of businesses, and home to some of the industry’s best talent.”

Shah told the Journal that J2 spent $480 million on mergers and acquisitions last year and $2.5 billion on deals since 2013.

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