Kelvin Fletcher: Strictly winner falls ‘hook line and sinker’ for announcement on Twitter

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Strictly Come Dancing star Kelvin Fletcher has taken to Twitter after falling for what he believed to be a “refreshing announcement”. The ex Emmerdale actor, who won the BBC ballroom dancing competition with Oti Mabuse last year, thought UK retailer Woolworths was returning to the high street after a tweet sparked rumours of a comeback.

“Hook. Line. Sinker.” Kelvin wrote online in view of his 275,800 followers before adding “Ah I got very excited there!”

“Well we live in hope…

“Back to the laptop browsing,” his tweet went on to say, after learning the truth.

Earlier in the day, the 36-year-old star shared a genuine-looking tweet from an account claiming to be Woolworths UK.

The original message said a “physical store” would be returning to the high street in the very near future.

“‘Physical store’ What a lovely refreshing announcement!” the father-of-two initially posted, while re-sharing the announcement.

“Getting to visit a vibrant high street, see and touch your purchases and most importantly; converse and integrate with other human beings!

“More of this please!” the clearly delighted former soap star exclaimed.

He signed off with the hashtag: “#ShoppingAsItShouldBe.”

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Twitter followers and fans took to the comments section of Kelvin’s first tweet to inform him of his error.

One message included a news report with a statement from The Very Group, which owns the Woolworths brand.

“The Twitter account UKWoolworths is not connected to the Very Group,” it read.

Woolworths stores closed their doors for the last time over ten years ago, but continued to trade online until 2015.

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