Kate Moss ‘setting up own fashion label with her daughter as face of the brand’

Supermodel Kate Moss is reportedly setting up her own fashion label with her 16-year-old daughter Lila Grace as the face of the brand.

The 45-year-old catwalk star is said to be using her own style as inspiration and wants to create a strong company that will last for years and bring in the cash.

Kate is said to be keen to follow in the footsteps of Victoria Beckham, whose self-named brand has become a huge global success.

According to The Sun Online , Kate is calling her new brand Rockeens.

A source told the publication: "She wants to firmly establish herself as a brand, and build an empire fast.

"It's mostly rock-inspired silk dresses and leather jackets – basically her ‘look’ and aimed mass market so everyone can buy it.

"Kate is planning for it to become a mainstream brand, and wants it still to be making her money in 30 years’ time."

The queen of the catwalk has been very hands on with the process, and judging by her decision to use Lila Grace as the front of her brand, she will be keeping it in the family.

The 45-year-old is reportedly involved in the designing side, and the collection is due out before Christmas.

The model has previously had a sell-out Topshop collection, so it'd be no surprise if her new brand started off the same.

Moss for Topshop was a collection of 50 items, which landed her an estimated £3million pay day.

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